Over the years Google has made many steps to optimize its filters to bring you the best possible results. This is good and bad at the same time. It is good because you don't get a lot of junk in your searches, it is good because it gives everyone a fair chance to rank high, and it is good because it gets rid of a lot of spammer sites. It Is BAD because there are many, many things you have to take into consideration to rank well, it is bad because if you do it wrong you could get banned and not even know why.
However, We deal with SEO (Search Engine Optimization) on a daily basis here and I will try and share what I have learned. This section will discuss everything from tagging to Google analytics for tracking. I will even share lots and lots of technical info with you about .htaccess and using 301 redirects to keep you site in rank even if you change a URL to a page.
Search engine optimization takes patience and attention to detail. Don't try and cheat by cloaking your site, which is producing different content to Google then the viewers see, or creating link farms, which is tons and tons of links on one page (be careful with your sitemap pages).
We will concentrate on google in this section for 2 reasons; 1) Its free!!!, 2) 85%+ of my traffic comes from there. We will discuss Overture (Yahoo, etc.), but because they make you “pay to play”, I will keep it limited.
Remeber, Google offers services that can get you well on your way, such as Google Sitemaps and Google Analytics which will be discussed in greater detail within this section. So, sit back and enjoy, and get ready to charge your clients an extra 10 dollars an hour or more for your expertise in Search Engine Optimization!!!!!